Business & Money | Marketing & Sales

Älter und weiblicher: Die Hersteller von Spielekonsolen und Spielesoftware entdecken neue Zielgruppen

by T. Hase

2020-05-15 09:33:43

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Die Absatz- und Umsatzzahlen der Hersteller von Spielekonsolen werden in diesem Jahr in Deutschland einen historischen Höchststand erreichen. Besonders die Spielekonsole von Nintendo erweist sich als Verkaufsschlager an der Ladentheke. Neue Ziel... Read more
Die Absatz- und Umsatzzahlen der Hersteller von Spielekonsolen werden in diesem Jahr in Deutschland einen historischen Höchststand erreichen. Besonders die Spielekonsole von Nintendo erweist sich als Verkaufsschlager an der Ladentheke. Neue Zielgruppen rücken ins Visier der Anbieter: Künftig sollen mehr Frauen und ältere Menschen Computerspiele nutzen. Less

Book Details

File size7.00(w)x10.00(h)x0.0
Print pages9
PublisherGENIOS
Publication date January 1, 2007
ISBN9783737928212
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T. Hase
Author
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