Business & Money | Marketing & Sales

Åh, business ...: Klummer og andre korte tekster om organisationernes samfund (2004-2014)

by Finn Frandsen

2020-05-15 03:38:36

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Åh, business ... består af fireogfyrre korte, men tankevækkende tekster om best practice, branding, business reality, buzzwords, forandringsledelse, gennemsigtighed, greenwash, intern kommunikation, issues management, kampagner, kri... Read more
Åh, business ... består af fireogfyrre korte, men tankevækkende tekster om best practice, branding, business reality, buzzwords, forandringsledelse, gennemsigtighed, greenwash, intern kommunikation, issues management, kampagner, kriseledelse, de fire P'er, public relations, rådgivning, netværkssamfundet, skandaler, strategi og whistleblowing. Og mange andre emner, som er oppe i tiden.Et af de tilbagevendende temaer i bogen er den fascination, som mange ledere i erhvervslivet og i den offentlige sektor drives af eller er ofre for i deres ledelsespraksis. De fleste af teksterne har tidligere været offentliggjort som klummer på bagsiden af Jyllands-Postens erhvervstillæg fra 2004 til 2014.Åh, business ... er skrevet af Finn Frandsen, der er professor og leder af Center for Virksomhedskommunikation ved School of Business and Social Sciences, Aarhus Universitet. Han forsker til daglig i kriseledelse og krisekommunikation. Less

Book Details

File size5.00(w)x8.00(h)x0.37
Print pages172
PublisherBooks on Demand Gmbh
Publication date July 14, 2014
ISBN9788771459401
autor-image
Finn Frandsen
Author
...

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