Business & Money | Management & Leadership

網路營銷之短期制勝方略

by 黎雨主編

2020-09-04 23:05:35

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本書以貼進實戰應用為主導思想，從商品目標定位、網路推廣的團隊建設、搜索引擎的優化、線上線下活動的推廣、顧客服務策略、品牌維護等方面入手，闡述了怎樣高效進行網路營銷推廣�... Read more

本書以貼進實戰應用為主導思想，從商品目標定位、網路推廣的團隊建設、搜索引擎的優化、線上線下活動的推廣、顧客服務策略、品牌維護等方面入手，闡述了怎樣高效進行網路營銷推廣。《網路營銷之短期制勝方略》實用性強，適用於企業管理人員、網路營銷愛好者、市場推廣人員閱讀，也可作為電子商務專業學生的教材。

全書共分為11章，分別從網路推廣前自我審視、網絡推廣計劃、網路品牌策略、搜索引擎優化、網路廣告投放、線下推廣分析、資源合作、事件營銷、客戶回訪、網路推廣階段分析、品牌的維護等部分闡述，並輔以國內外大量的營銷案例，使讀者在閱讀中對比自身優勢，在實際網路營銷中更加勝券在握。

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Book Details

Publication date August 25, 2018
ISBNa6d0d7da-0a4e-4517-a613-34bf59fdc29f
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黎雨主編
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