An expanded and updated new edition of the ultimate guide to successfully selling anything
Based on the popular weekly seminars he originally developed and delivered to his own sales staff, Ralph R. Roberts's 52 Weeks of Sales Success takes you on a week-by-week tour through a year of sales dominance. Inside, you'll discover a treasure trove of sales-generating, profit-boosting wisdom that will help you reach your full potential--no matter what you sell or to whom you sell it.
Originally published in 1999, this highly effective and popular sales resource has now been updated and expanded to address important issues for today's high-tech workplace and highly competitive and very global sales environment. 52 Weeks of Sales Success includes much more than just the basics of selling; it's also packed with cutting-edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and you've got the ultimate guide to modern selling, full of smart, effective advice on:
Setting sales goals and devising a plan to achieve them
Treating sales as a business rather than a job
Formalizing procedures and tasks
Hiring assistants to take on some of the work
Prioritizing for improved efficiency
Getting to know your products, your clients, and yourself
Delivering unbeatable customer service
Under-promising and over-delivering
Promoting yourself and your business
Honing your networking skills and nurturing relationships
Using the Internet and social media to improve sales
Learning from your mistakes
And much more Less
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