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Advertising to Children on TV: Content, Impact, and Regulation Barrie Gunter Author

by Barrie Gunter

2021-04-11 15:34:30

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital... Read more
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop. Less

Book Details

Print pages224
PublisherTaylor & Francis
Publication date September 22, 2004
ISBN9781135626303
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Barrie Gunter
Author
Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and ...

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