Nonfiction | Business & Investing

Brand Engagement : How Employees Make or Break Brands

by I. Buckingham

2020-07-24 03:04:15

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the ... Read more
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Less

Book Details

File size9.44x6.52x0.8inches
Print pages221
PublisherPalgrave MacMillan
Publication date January 1, 2008
ISBN9780230573062
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I. Buckingham
Author
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