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Brand Like A Rock Star: The Musical Companion Steve Jones Author

by Steve Jones

2021-04-11 16:46:27

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Take one step further into Brand Like a Rock Star's marketing wisdom with this soundtrack to your brand's success If you've had a chance to read Steve Jones's Brand Like a Rock Star, you've seen the striking link between some of the greatest bands in... Read more
Take one step further into Brand Like a Rock Star's marketing wisdom with this soundtrack to your brand's success If you've had a chance to read Steve Jones's Brand Like a Rock Star, you've seen the striking link between some of the greatest bands in history and creating an unforgettable brand for your business. This media guide will take you deeper into the rock 'n' roll lore and important marketing lessons behind the bands discussed in Brand Like a Rock Star. From the buzz culture of 1970s British punk to the Grateful Dead's early version of database marketing, Jones shows you how rock legends have pioneered some of the most effective branding strategies. Author Steve Jones has earned his street cred as a savvy marketer with nearly thirty years of experience in an outrageous business. Each chapter offers a five-song playlist straight from his iPod that will have you rocking out as you learn how to improve your company's image and profits. Less

Book Details

PublisherLive Oak Book Company
Publication date October 1, 2011
ISBN9781936909209
autor-image
Steve Jones
Author
Steve Jones is a Senior Research Fellow at University College, London and has worked at universities in the USA, Australia and Africa. He gave the Reith Lectures in 1991 and presented a BBC TV series...

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