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Business: The Key Concepts

by Mark Vernon

2021-01-08 18:26:29

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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizati... Read more

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you''re already in business and could do with a handy reference guide, or you''re a student needing an introduction to the fundamentals,Business: The Key Conceptsis the perfect companion.

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Book Details

File size8.5 X 5.51 X 0.9 in
Print pages264
PublisherRoutledge
Publication date November 21, 2001
LanguageEnglish
ISBN9780415253239
autor-image
Mark Vernon
Author
...

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Store Availability Book Format Condition Price
Indigo Books & Music In Stock Hard Cover Hard Cover Buy CAD 237.95
Indigo Books & MusicIn Stock
Format
Hard Cover
Condition
Hard Cover
Buy CAD 237.95
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