All-purpose | Everything Else

Competitive Success: How Branding Adds Value

by John A. Davis

2021-01-08 21:39:03

Compare Price
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks,... Read more
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement
Less

Book Details

File size9.1 X 7.3 X 0.9 in
Print pages422
PublisherWiley
Publication date February 15, 2010
LanguageEnglish
ISBN9780470998229
autor-image
John A. Davis
Author
Kelin E. Gersick is a professor of organizational psychology at the California School of Professional Psychology, Los Angeles, and a cofounder and senior partner of Lansberg, Gersick and Associates, a...

Compare Prices

Store Availability Book Format Condition Price
Indigo Books & Music In Stock Paperback Paperback Buy CAD 73.95
Indigo Books & MusicIn Stock
Format
Paperback
Condition
Paperback
Buy CAD 73.95
Available Discount
No Discount available

Related Books

View All
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Hurricane Season
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Commander in Cheat: How Golf Explains Trump
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
There Was an Old Lady Who Swallowed a Chick!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Clean & Lean: 30 Days, 30 Foods, a New You!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Twinkle, Twinkle, Little Star (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
American Moonshot: John F. Kennedy and the Great Space Race
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Book Club
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Made for Me
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Pout-Pout Fish
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Life Will Be the Death of Me: ...And You Too!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Silent Woman (Cat Carlisle, Book 1)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Row, Row, Row Your Boat (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Wonderful Things You Will Be
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Falter: Has the Human Game Begun to Play Itself Out?
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Secrets Between Us: An absolutely gripping psychological thriller
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
House of Shadows: An Enthralling Historical Mystery
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Going to School
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Can't Make This Stuff Up!: Finding the Upside to Life's Downs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
We Are Not Friends (You Are Not Small)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Good Night, Little Blue Truck
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Secret Wife: A captivating story of romance, passion and mystery
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS