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Consumer Profiles (rle Consumer Behaviour): An Introduction To Psychographics

by Barrie Gunter

2021-06-05 03:41:12

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go ... Read more

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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Book Details

ISBN9781138832466
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Barrie Gunter
Author
Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and ...

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Indigo Books & Music In Stock Buy CAD 82.50
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