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Consumer Research: Postcards from the Edge

by Stephen Brown

2021-01-01 13:18:20

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Consumer Research: Postcards from the Edgeis a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:* chronicle, composition and fabulation in consumer research* postmo... Read more
Consumer Research: Postcards from the Edgeis a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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Book Details

File size9.21 X 6.14 X 1.1 in
Print pages424
PublisherRoutledge
Publication date January 18, 1998
LanguageEnglish
ISBN9780415173179
autor-image
Stephen Brown
Author
Stephen Brown is Professor of Political Science at the University of Ottawa and the editor of Struggling for Effectiveness: CIDA and Canadian Foreign Aid.Molly den Heyer is Senior Program Analyst with...

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