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Consumerism in World History: The Global Transformation of Desire

by Peter N. Stearns

2021-01-01 13:00:35

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This second edition ofConsumerism in World Historydraws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.By relating consumerism to other issues... Read more

This second edition ofConsumerism in World Historydraws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.

By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include:

  • a chapter on Latin America
  • Russian and Chinese developments since the 1990s
  • the changes involved in trying to bolster consumerism as a response to recent international threats
  • examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala.

With updated suggested reading, the second edition ofConsumerism in World Historyis essential reading for all students of world history.

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Book Details

File size9.21 X 6.14 X 0.7 in
Print pages176
PublisherRoutledge
Publication date April 7, 2006
LanguageEnglish
ISBN9780415244091
autor-image
Peter N. Stearns
Author
Peter N. Stearns is Provost and Professor of History at George Mason University. He is Series Editor for Routledge's Themes in World History and founder and editor of the Journal of Social History....

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