All-purpose | Everything Else

Consumerism: Search for the Consumer Interest

by David A. Aaker

2020-07-09 20:53:21

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Hardcover book. 460 pages. Published by Free Press
Hardcover book. 460 pages. Published by Free Press Less

Book Details

Print pages460
PublisherFree Press
LanguageEnglish
ISBN9780029000601
autor-image
David A. Aaker
Author
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognize...

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