Copywriters And Employers: The Mystery Behind Advertising Including That Of Newspapers, Magazines And Advertising Agencies

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Look behind the screen into world of copywriting and understand the mechanics of this particular writing genre. Newspape... Read more

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.

Look behind the screen into world of copywriting and understand the mechanics of this particular writing genre. Newspapers, magazines and advertising agencies all have special needs to address that copywriters must learn as they hone their craft, all with the intent to write persuasively. This book also covers the lives of famous copywriters such as David Ogilvy, William Bernbach, Leo Burnett, Peter Carey and Dorothy Sayers.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. Less