Business & Money | Management & Leadership

'Der Online Musikmarkt' - Ein Benchmarking der Musikbranche am Beispiel der Internet Plattformen Musicload und iTunes Music Store

by Uwe Henk

2020-05-06 20:54:03

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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1.6, Deutsche Direktmarketing Akademie Berlin IDM Institut für Dialogmarketing GmbH, Sprache: Deutsch, Abstract: Mit dieser Arbeit soll der Online Musik... Read more
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1.6, Deutsche Direktmarketing Akademie Berlin IDM Institut für Dialogmarketing GmbH, Sprache: Deutsch, Abstract: Mit dieser Arbeit soll der Online Musikmarkt durch das Benchmarking zweier erfolgreicher Anbieter vorgestellt werden. Zum einen handelt es sich um den Weltmarktführer iTunes Music Store von Apple, zum anderen um den deutschen Marktführer Musicload, das von T-Online einer Tochter der Telekom betrieben wird. Less

Book Details

Print pages74
PublisherExamicus Verlag
Publication date January 1, 2012
ISBN9783869439372
autor-image
Uwe Henk
Author
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