Nonfiction | Business & Investing

Develop Your PR Skills

by Lucy Laville

2020-04-23 02:14:34

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Develop Your PR Skillsis a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.It cover... Read more

Develop Your PR Skillsis a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

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Book Details

File size8.64x5.52x0.5inches
Print pages168
PublisherKogan Page
Publication date July 1, 2010
LanguageEnglish
ISBN9780749459703
autor-image
Lucy Laville
Author
...

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