Digital Decisioning: Using Decision Management To Deliver Business Impact From Ai

Digital Decisioning ensures your systems act intelligently on your behalf, making precise,
consistent, real-time decisions at every touch point. It operationalizes machine learning and
artificial intelligence, so you can make the best possible decision, every time. It uses business
rules to guarantee the agility, transparency and compliance that established companies and
regulated industries demand. Focusing only on decision-making, it supports continuous learning
and improvement. Digital Decisioning applies machine learning and artificial intelligence at scale
to automate the decisions essential for more profitable, more customer-centric and more digital
business operations.
“Essential reading for COOs looking to rigorously improve automation through AI.”
Based on dozens of successful projects around the word, this book lays out the basic elements of
the approach in a practical how-to guide. Aimed at managers, not technical teams, this book will
focus your efforts to apply machine learning, artificial intelligence and predictive analytics. It
emphasizes practical “do this next” advice delivered in non-technical terms, describing the
business value and impact of critical technologies without diving into technical detail. Stories of
real implementations, real companies, show what can be done.
A completely updated version of an established and popular book on Decision Management, this
second edition has forewords by leading analytic experts, Tom Davenport and Eric Siegel.
“James has been at the forefront of decision management techniques for years. Anyone
trying to automate and embed analytics to support decisions should read this book.”
—Bill Franks, Chief Analytics Officer, International Institute for Analytics, speaker, and author
“An absolute masterclass in analytics from one of the great masters himself. Nothing but
solid knowledge, sage advice, and great examples without an ounce of hyperbole or flu.”
—Doug Laney, Principal Data Strategist with Caserta, and best-selling author of 'Infonomics'.