Nonfiction | Business & Investing

Ethnography for Marketers : A Guide to Consumer Immersion

by Hy Mariampolski

2020-07-23 13:38:48

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Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A ... Read more
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers'' thoughts and behaviors.   Less

Book Details

File size8.9x6x0.7inches
Print pages264
PublisherSage Publications, Inc
Publication date June 1, 2005
ISBN9780761969471
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Hy Mariampolski
Author
...

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