Business & Money | Marketing & Sales

FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

by Bernhard Warner

2020-05-04 08:19:49

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#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss... Read more
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.” From a lock-picking geek’s take-down of Kryptonite in 2004 to Carnival Corp’s tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up! Less

Book Details

PublisherLulu.com
Publication date March 7, 2012
ISBN9781471615313
autor-image
Bernhard Warner
Author
...

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