Alex Newson is a curator at the Design Museum in London - and a passionate cyclist. He has worked with a number of cycling's most celebrated names and manufacturers including Chris Boardman, Bob Haro, Graeme Obree, Team Sky, Pinarello, Santa Cruz and Felt.

The Design Museum's mission is to celebrate, entertain, and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to graphics, and architecture to industrial design. It is working to place design at the centre of contemporary culture and demonstrates both the richness of the creativity to be found in all forms of design, and its importance.