All-purpose | Everything Else

Handbook of Research on Customer Equity in Marketing

by V. Kumar

2020-12-29 13:17:09

Compare Price
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximiz... Read more
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves as a comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and students worldwide. Less

Book Details

Publication date March 1, 2015
Languageeng
ISBN9781781004982
autor-image
V. Kumar
Author
Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA...

Compare Prices

Store Availability Book Format Condition Price
eBooks.com In Stock Buy GBP 48.00
eBooks.comIn Stock
Format
Condition
Buy GBP 48.00
Available Discount
No Discount available

Related Books

View All
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Clean & Lean: 30 Days, 30 Foods, a New You!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Made for Me
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Good Night, Little Blue Truck
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Hurricane Season
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Falter: Has the Human Game Begun to Play Itself Out?
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
American Moonshot: John F. Kennedy and the Great Space Race
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Twinkle, Twinkle, Little Star (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Row, Row, Row Your Boat (Indestructibles Series)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Commander in Cheat: How Golf Explains Trump
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Pout-Pout Fish
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Silent Woman (Cat Carlisle, Book 1)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
We Are Not Friends (You Are Not Small)
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Secret Wife: A captivating story of romance, passion and mystery
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Going to School
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Wonderful Things You Will Be
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
House of Shadows: An Enthralling Historical Mystery
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
There Was an Old Lady Who Swallowed a Chick!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Life Will Be the Death of Me: ...And You Too!
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
The Book Club
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Can't Make This Stuff Up!: Finding the Upside to Life's Downs
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
Secrets Between Us: An absolutely gripping psychological thriller
☆ ☆ ☆ ☆ ☆
${ornaments[Math.floor(Math.random()*ornaments.length)]}
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome
☆ ☆ ☆ ☆ ☆

Join us and get access to all
your favourite books

Sign up for free and start exploring thousands of eBooks today.

Sign up for free

Stay in touch.

© 2026 AMPLE READS