Nonfiction | Business & Investing

Innovation Management : Effective Strategy and Implementation

by Keith Goffin

2020-07-24 07:49:48

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Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is a... Read more
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike. Less

Book Details

File size9.37x7.01x0.92inches
Print pages440
PublisherRed Globe Press
Publication date November 1, 2016
Languageeng
ISBN9781137373434
autor-image
Keith Goffin
Author
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly ...

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