Nonfiction | Business & Investing

Liberating the Corporate Soul

by Richard Barrett

2020-07-25 01:19:28

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Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global... Read more

Tapping into the latent creativity and productivity in an organizations employees are two of the most important things any successful business should be concerned with. In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital.

In turbulent times, strategic success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

This bestselling book presents a convincing rationale for making ethical and socially responsible behavior the keystone in providing a high performance, globally successful business.

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Book Details

File size9.14x5.96x0.5inches
Print pages246
PublisherRoutledge
Publication date October 1, 1998
LanguageEnglish
ISBN9780750670715
autor-image
Richard Barrett
Author
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Paperback
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NOOK Book
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