Luxury Strategy in Action

by J. Hoffmann

2020-07-24 08:12:30

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution ... Read more
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Less

Book Details

File size9.3x5.9x0.8inches
Print pages205
PublisherPalgrave MacMillan
Publication date December 1, 2011
LanguageEnglish
ISBN9780230354548

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