Business & Money | Marketing & Sales

'Mach's mit' (join in) - The national information campaign against the spreading of HIV in Germany: The national information campaign against the spre

by Sebastian Plappert

2020-05-07 20:54:07

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Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse th... Read more
Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse the 'mach's mit' - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign's conception to theoretical considerations of persuasion. Less

Book Details

Print pages9
PublisherGRIN Publishing
Publication date January 1, 2010
ISBN9783640664702
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Sebastian Plappert
Author
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