This book is not a magic money bullet. This book is not about getting rich by next month. This book is about YOU and about creativity, work ethic, time management, and taking action. It's also about permission.
Right out of the gate, you must get one thing crystal clear: No matter what business you are in, you are in the marketing business. This business truth took me 15 years to understand. It goes AGAINST majority thinking. It goes against the way MOST businesses think.
Marketing for your business is not an isolated function like big corporations treat it. For you, marketing actually is the business, with service deliverables secondary and marketing seamlessly integrated with everything else. EVERYTHING attracts or repels, sells or un-sells, strengthens or sabotages trust. Most entrepreneurs never break free of 'small thinking' - with marketing as a nuisance or necessary evil, versus thinking of you as a marketer of certain deliverables. This mindset reinforces the dreaded work-money link. My mission has been about guiding people from the common kind of thinking about themselves and their professions or businesses to this other, uncommon kind of thinking.
Less
Reflow text when sidebars are open.
