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Marketing Big Oil: Brand Lessons from the World's Largest Companies

by M. Robinson

2021-01-04 11:56:25

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn''t work, showing us how even the largest ... Read more
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn''t work, showing us how even the largest companies sometimes fail to get their message across. Less

Book Details

File size8.5 X 5.51 X 0 in
Print pages153
PublisherPalgrave Pivot US
Publication date July 4, 2014
LanguageEnglish
ISBN9781137389169
autor-image
M. Robinson
Author
...

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