Education & Teaching | Schools & Teaching

Marketing Higher Education

by Paul Gibbs

2020-07-10 05:58:32

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The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its ... Read more
The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. Less

Book Details

Publication date January 1, 2008
Languageeng
ISBN9780335236862
autor-image
Paul Gibbs
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