Membership Marketing In The Digital Age: A Handbook For Museums And Libraries

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. T... Read more

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager''s reference book to what works and how on relevant topics such as:*Member acquisition*Membership planning and projections*Membership retention and renewals*Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here''s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over. Less