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Models for Innovation Diffusion

by Vijay Mahajan

2021-07-21 01:54:54

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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investiga... Read more
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers. Less

Book Details

ISBN9780803921368
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Vijay Mahajan
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The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the Next 50 YearsAbout the Authors Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Cen...

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