Moderating Focus Groups : A Practical Guide for Group Facilitation

by Thomas L. Greenbaum

2020-07-23 05:38:53

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques,... Read more

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. Less

Book Details

File size9.76x5.44x0.54inches
Print pages264
PublisherSage Publications, Inc
Publication date November 1, 1999
ISBN9780761920441

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