David Meerman Scott (Lexington, MA; WebInkNow.com; davidmeermanscott.com) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. His book, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list and has been published in more than twenty languages. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time. Less