Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer

2020-07-22 17:09:31

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with ... Read more
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Less

Book Details

File size9.3x7.34x1.01inches
Print pages370
PublisherSage Publications, Inc
Publication date March 1, 2006
ISBN9781412909235

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