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Predicting Movie Success At The Box Office

by Barrie Gunter

2021-01-06 13:30:53

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This book explores the different factors that can influence a new movie''s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects m... Read more

This book explores the different factors that can influence a new movie''s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie''s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

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Book Details

File size8.27 X 5.83 X 0 in
Print pages270
PublisherPalgrave Macmillan
Publication date January 26, 2019
LanguageEnglish
ISBN9783030101121
autor-image
Barrie Gunter
Author
Barrie Gunter is a psychologist by training who worked in the broadcasting industry before moving to the academic world. He has specialised in the study of the psychological impacts of television and ...

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