Engineering & Transportation | Transportation

Premium Power : The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

by P. Rosengarten

2020-07-23 20:08:07

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At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. I... Read more
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story. Less

Book Details

File size9.22x6.44x0.66inches
Print pages194
PublisherPalgrave MacMillan
Publication date October 1, 2005
LanguageEnglish
ISBN9781403998835
autor-image
P. Rosengarten
Author
...

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