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Public Relations

by Ron Smith

2020-12-29 11:08:20

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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant... Read more
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations. Less

Book Details

File size7.8 X 5.08 X 0.6 in
Print pages288
PublisherRoutledge
Publication date August 15, 2013
Languageeng
ISBN9781135089672
autor-image
Ron Smith
Author
Ron F. Smith is a professor of journalism at the University of Central Florida, Orlando. He teaches editing, newspaper design, online journalism, and mass media ethics. Professor Smith has worked for ...

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