Nonfiction | Business & Investing

Redefining Trade Promotion

by International Trade Centre

2020-04-20 10:45:14

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This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leade... Read more
This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leadership and ownership. The publication also defines the types of institutional linkages and functional relationships required for effective formulation and implementation of broad-based strategies, techniques and issues related to utility and impact assessment of national export strategies. In addition, the implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies are also discussed. Less

Book Details

Publication date January 11, 2002
Languageeng
ISBN9789213618387
autor-image
International Trade Centre
Author
...

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