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Romancing the Market: ROMANCING THE MARKET -OS

by Stephen Brown

2021-01-07 15:06:11

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Romancing the Marketis a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific ''truth''. In a series of ... Read more
Romancing the Marketis a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific ''truth''. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. Less

Book Details

File size9.21 X 6.14 X 0.7 in
Print pages312
PublisherTaylor and Francis
Publication date December 24, 1998
LanguageEnglish
ISBN9780415184182
autor-image
Stephen Brown
Author
Stephen Brown is Professor of Political Science at the University of Ottawa and the editor of Struggling for Effectiveness: CIDA and Canadian Foreign Aid.Molly den Heyer is Senior Program Analyst with...

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