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Strategisches Marketing-Controlling für KMU: Basis für den Erfolg im EU-Binnenmarkt

by Kurt Gaubinger

2021-01-18 03:52:01

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Auf der Basis einer in Österreich durchgeführten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelständischer Fertigungsbetriebe abgestimmt ist.
Auf der Basis einer in Österreich durchgeführten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelständischer Fertigungsbetriebe abgestimmt ist. Less

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ISBN9783824472888
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Kurt Gaubinger
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