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The Necessary Art of Persuasion

by Jay A. Conger

2020-12-29 21:00:56

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In ... Read more
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others. Less

Book Details

Publication date September 8, 2008
Languageeng
ISBN9781633691025
autor-image
Jay a. Conger
Author
Jay A. Conger is the Henry Kravis Research Professor of Leadership Studies at Claremont McKenna College. He is also Senior Research Scientist at the Center for Effective Organizations at the Universit...

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