The New Marketing
by Cheryl Burgess 2020-12-29 22:22:05
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton , is the GPS for navigating in a digital world and moves the craft of ... Read more
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton , is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. Less
  • Publication date
  • Language
  • ISBN
  • July 27, 2020
  • eng
  • 9781529736519
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