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The Online Copywriter's Handbook

by Robert W. Bly

2021-01-02 06:14:51

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Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy In "The Online Copywriter's Handbook," Robert Bly--one of the world's most honored copywriters and the bestselling author of "The Copy... Read more

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy

In "The Online Copywriter's Handbook," Robert Bly--one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook"-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.

While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often "dramatically" different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites Home pages Internet direct mail Banner ads Landing pages E-zines Web-based documents And more!

Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results! Less

Book Details

ISBN9780658020995
autor-image
Robert W. Bly
Author
Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made...

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