To become a millionaire at 26, Chip Conley had to break a lot of rules. In building his company, he implemented a revolutionary management system and innovative tools that altered the way he and his employees think and act. Joie de Vivre became famous for their unique, niche-oriented hotels, restaurants, resorts and spas, and now boast $40 million in yearly revenue. Follow their example. The basic characteristics of new rebel leaders are passion, imagination, instinct and dexterity. Insightful and inspiring, The Rebel Rules teaches business leaders how to develop and hone these traits through effective exercises and activities.
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