Named one of Forbes magazine''s top ten greatest business leaders living today and voted by British workersas the person they would most like to have as their manager, Sir RichardBranson has built a business empire. His success is attributable not only to his famousdrive, insight, and devil-may-care attitude but also to his ability to makethe people working with him feel comfortable.
Now Branson shares the leadership secrets accumulatedduring his more than forty years of experience as a businessman and as aninspiring pioneer of humanitarian projects. Featuring anecdotes from his own dealings, as well as observations of others who have inspired him,Branson reflects on the management qualities he feels are essential for successin today''s world. Asking what a leader is, as opposed to a boss, he distillshis answers into twelve points, including the following:
A reflective and unconventional take on management, The Virgin Way is a fun and practicalread for aspiring leaders everywhere.
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