A customer's happiness is the key to any successful business, because he or she will actually come back! While most unhappy customers won't complain, they'll also never buy from the same business again. In Total Quality Service: Principles, Practices, and Implementation, D.H. Stamatis shares a series of ideas to raise the level of quality in your company. Focusing on the union between sales and marketing in improving customer relations, the text shows readers how to see their business from a customer viewpoint, a skill that will increase sales tremendously.
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