Using Focus Groups in Research

by Lia Litosseliti

2020-07-11 16:00:33

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using thes... Read more
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced Less

Book Details

File size8.5 X 5.43 X 0 in
Print pages104
PublisherContinuum/33 1/3
Publication date December 1, 2003
LanguageEnglish
ISBN9781441141804

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