Nonfiction | Business & Investing
What Sponsors Want
by Mark Harrison 2020-09-18 06:08:36
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This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experienc... Read more
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge. Less
  • Publication date
  • Language
  • ISBN
  • August 27, 2020
  • eng
  • 9789811219030
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Mark Harrison
Author
Mark Harrison is Director of the Wellcome Unit for the History of Medicine and Reader in the History of Medicine, University of Oxford, and Fellow of Green College, Oxford....
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