Why We Buy
by Paco Underhill 2020-05-14 14:09:42
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Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includ... Read more

Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes:

  • The latest trends in online retail an how nearly every internet retailer from Itunes to Amazon can drastically improve how it serves it customers.
  • A guided tour of the most innovative stores, malls and retail environments around the world- almost all of which are springing up in countries where prosperity is new.
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  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 8.3x5.4x0.9inches
  • 306
  • Simon & Schuster
  • December 1, 2008
  • eng
  • 9781416595243
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York T...
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