Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes:
- The latest trends in online retail an how nearly every internet retailer from Itunes to Amazon can drastically improve how it serves it customers.
- A guided tour of the most innovative stores, malls and retail environments around the world- almost all of which are springing up in countries where prosperity is new.
Less