Reference | Words, Language & Grammar

Writing Copy for Dummies

by Jonathan Kranz

2020-05-12 14:22:34

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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project,... Read more
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You''ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter Less

Book Details

File size9.06x7.5x0.87inches
Print pages362
PublisherWiley Publishing
Publication date October 1, 2004
ISBN9780764569692
autor-image
Jonathan Kranz
Author
...

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