As one of the country’s greatest copywriters, Joe Sugarman has had some amazing (and memorable) successes. He revolutionized mail-order marketing in the 1970s, started the mega-famous Blue Blocker sunglasses company, and has written three very... Read more

As one of the country’s greatest copywriters, Joe Sugarman has had some amazing (and memorable) successes. He revolutionized mail-order marketing in the 1970s, started the mega-famous Blue Blocker sunglasses company, and has written three very profitable books. And in this audio, you’ll hear how he became super-successful and how you can do it too – and it might just be as simple as changing your philosophy on failure.Joe says very few people have had as many failures as he’s had in life. But because he believes that there’s a hidden opportunity in every problem, he’s never let failure keep him down for long. And in this audio, you’ll hear exactly how he turned his problems into super-success stories and how you can learn to find hidden opportunities too.You’ll Also Hear…* The surefire (yet unexpected) way you can look around at your friends and family and know for certain you’ve got a winning business idea you* How to create the ultimate goal of marketing – branding – and how to know when you’ve achieved it* Why you should NEVER focus on money if you want to have money in life – and what you should be focusing on instead* The 3 things you must do if you want to have a super successful business in today’s economy* How to use the “feeling of involvement/ownership” in your Internet marketing campaign to drive sales to new heights* 2 quick-start tips for anyone thinking about breaking into the copywriting field* The simple phrase Joe used that tripled his response rate overnightJoe says if you want to be successful in business, you should learn all the rules so you can carefully follow them one by one. But if you want to be super-successful, you’ve got to learn all those rules so you can break them right and left. And in this audio, you’ll hear how he did it, along with the other little-known insider secrets that super-successful people use to climb to the top. Less